AI Insights · Timothy · April 2025
Top 5 Beauty Retail Apps in Bulgaria: Q1 2025 Performance
Explore the download trends and active user metrics of Bulgaria's top beauty retail apps in Q1 2025, with data insights from Sensor Tower.
In the first quarter of 2025, the top beauty retail applications in Bulgaria showed varied performance metrics, according to Sensor Tower data. Here’s a closer look at the trends in weekly downloads and active users for these leading apps.
Mein dm started the quarter with weekly downloads of around 4.8K, peaking at 14.4K by the end of January. This was followed by a gradual decline, ending March at approximately 4.9K. Active users for Mein dm exhibited a fluctuating pattern, ranging from 172K to over 221K, with a notable increase in mid-March.
Notino: profumi e cosmetici experienced a steady rise in downloads, peaking at 6.1K in late February before settling to around 3K by the end of March. Active users showed significant growth, climbing from 66K to over 114K throughout the quarter.
DOUGLAS.BG had a more stable download rate, with figures hovering between 1.5K and 3.8K. Active users remained consistent, maintaining levels between 22K and 28K, with slight increases in activity observed in March.
MAKEUP - Beauty without limits saw downloads ranging from 700 to 900 weekly, with a slight peak at the end of March. Active user numbers steadily increased from 3.1K to over 5.1K by the quarter’s end.
Finally, Oriflame maintained a consistent download rate, starting at 400 and reaching highs of around 800. Active users showed a gradual increase, rising from 6.1K to 7.5K by the end of March.
For more detailed insights into these app performances and other market trends, visit Sensor Tower.
